Shopping at Reformation Boston

Reformation is a Los Angeles-based women’s fashion brand renowned for its blend of sexy, feminine silhouettes and groundbreaking sustainability, proving that killer clothes don’t have to harm the planet. Founded in 2009 by Yael Aflalo, the label began by reworking vintage pieces in a small downtown LA storefront before expanding into original designs made with eco materials and low-impact processes. What started as a mission to make sustainable fashion cool and accessible has grown into a global phenomenon with dozens of stores, carbon-neutral operations since 2015, and a goal to be climate positive by 2025.

The collections focus on flattering, versatile pieces—think body-skimming midi dresses, high-slit maxis, cropped tops, tailored pants, romantic blouses, and sustainable denim—that celebrate the female form with a laid-back yet elevated aesthetic. Using deadstock fabrics, recycled materials, organic cotton, and innovative low-water dyes, every item is designed to minimize environmental impact while maximizing style and wearability.

Sustainability is woven into everything Reformation does—from its own LA factory and renewable energy use to transparent impact reporting, waste reduction, and partnerships for cleaner supply chains. The brand offsets emissions, recycles textile offcuts, and empowers customers to make better choices without sacrificing style.

Shopping Reformation in Boston is relaxed and inspiring. The boutiques feature bright, modern spaces with tech touches like touchscreen fitting rooms for easy requests, personalized styling, and in-store recycling programs. Online, enjoy free shipping and free returns on all U.S. orders (including buy online, return or exchange in any Boston-area store), frequent new drops, and tools to track your personal environmental savings. Returns are straightforward: 30 days for full-price items, with free mail-back labels, in-store drop-off, or curbside options.

Newbury Street – 353 Newbury St, Boston, MA 02115 (directions)
Phone: (339) 331-5488
Hours: Mon–Thu 10AM–7PM · Fri–Sat 10AM–8PM · Sun 10AM–7PM

Chestnut Hill – 27 Boylston St (The Street Chestnut Hill), Chestnut Hill, MA 02467 (directions)
Phone: (617) 765-9546
Hours: Mon–Sat 10AM–7PM · Sun 12PM–6PM