Founded in 1971 by Alan Bilzerian himself, the boutique has been the city’s gateway to the world’s most forward-thinking designers for over five decades. Today it remains a pilgrimage point for anyone chasing pieces that defy seasons: Issey Miyake pleats, Carol Christian Poell leathers, Dries Van Noten prints with a subversive edge, limited-run Haider Ackermann, and archival Margiela that feels as radical now as it did then. Every item is chosen for craftsmanship, innovation, and that rare ability to look effortless while quietly commanding attention.

The multi-level Newbury Street flagship is an experience in itself – dramatic lighting, custom display fixtures, and intimate rooms that unfold like a gallery of wearable art. The staff are true stylists who listen first and edit ruthlessly, pulling complete looks that feel uniquely yours. On-site tailoring ensures everything fits like it was made for you (because in spirit, it practically was).

Current perks: Complimentary gift wrapping and monogramming on select pieces, free domestic shipping on orders over $500, easy 14-day returns, and exclusive trunk shows throughout the year. Loyalty members get first dibs on private sales – often 20–40% off past-season icons.

Newbury Street – 34 Newbury St, Boston, MA 02116 (directions)
Phone: (617) 536-1001
Hours: Mon–Sat 10AM–6PM · Sun Closed

Anine Bing is a Los Angeles-based women’s fashion brand renowned for its fusion of Scandinavian minimalism and vintage Americana, creating modern essentials that exude timeless confidence. Founded in 2012 by Danish model, influencer, and designer Anine Bing alongside her husband Nico Bing, the label started in their Silver Lake garage with just a handful of pieces. What began as a passion project has grown into a global powerhouse with over 30 flagship stores worldwide, hundreds of wholesale partners, and a fiercely loyal following.

The brand’s DNA is built around empowering women with versatile, high-quality pieces—think perfectly tailored blazers, buttery-soft tees, logo sweatshirts, and statement leather jackets—that effortlessly mix feminine and masculine, soft and structured. Anine’s background in modeling and music infuses every collection with authentic rock-and-roll cool while staying true to clean, timeless lines.

Shopping at Anine Bing feels intimate and elevated. The Newbury Street boutique reflects the brand’s sleek aesthetic with warm lighting, minimalist displays, and personalized styling. Online, the experience is just as seamless—free shipping and free returns on all U.S. orders, weekly new arrivals, and a highly engaged app. Returns are easy: 14 days for full-price items (sale items final sale), with in-store and curbside pickup available.

Sustainability and giving back are core values. Anine Bing uses recycled fabrics where possible, partners on fabric-sharing initiatives to reduce waste, and has committed to increasingly eco-friendly packaging. The brand also supports women’s empowerment through Mentor Moments and donations to organizations like Every Mother Counts.

Giorgio Armani redefined modern luxury with his revolutionary deconstructed jacket in the 1980s, and both Boston-area boutiques deliver the full Armani universe. Giorgio Armani (black label) is the pinnacle of quiet opulence: hand-finished suits from $4,000+, weightless cashmere, and couture-level detailing for those who want the very best without flash. Emporio Armani (white eagle label) brings the same DNA to a younger, more accessible tier—razor-sharp blazers starting around $1,200, perfect Italian denim, sleek sneakers, bold eyewear, and the iconic fragrances—still luxurious, just more playful and everyday-ready.

The three-story Newbury Street flagship is classic Back Bay glamour with soft lighting and pale woods. The newer Chestnut Hill boutique at The Street feels airy and relaxed—perfect for suburban shoppers who want the complete Giorgio-to-Emporio experience without city parking stress. Staff at both are discreet, deeply knowledgeable, and in-house tailoring is complimentary on full-price purchases.

Current perks (both stores): Complimentary alterations, private appointments, beautiful gift packaging, periodic made-to-measure events, and free shipping/returns on orders over $500.

Newbury Street – 279 Newbury St, Boston, MA 02116 (directions)
Phone: (617) 267-3200
Hours: Mon–Sat 10AM–6PM · Sun 12PM–6PM

The Street – Chestnut Hill – 55 Boylston St, Chestnut Hill, MA 02467 (directions)
Phone: (617) 527-1560
Hours: Mon–Sat 10AM–7PM · Sun 11AM–6PM

CATTIVO is a contemporary women's boutique celebrated for its playful mix of emerging designers and established brands. Family-owned and curated with a passion for unique, expressive fashion, the boutique offers styles that feel fresh, feminine, and effortlessly cool.

The collections feature standout items like airy floral dresses, statement swimwear, edgy outerwear, bold accessories, and versatile pieces from designers such as For Love & Lemons and Frankies Bikinis—perfect for the whimsical and wild at heart.

CATTIVO focuses on quality, trend-forward selections at accessible prices, encouraging personal expression through fashion that's both trendy and timeless.

Shopping CATTIVO in Boston is fun and inviting. The boutiques offer vibrant spaces filled with the latest arrivals and personalized finds. Online at shopcattivo.com, enjoy priority shipping on orders over $150, easy returns, frequent new drops, and style inspiration. Returns are straightforward with convenient options.

City Locations

Newbury Street (Boston) – 170 Newbury St, Boston, MA 02116 (directions)
Hours: Typically Mon–Sat 11AM–7PM · Sun 12PM–6PM (hours may vary; check store for current)
Public Transportation: Take the Green Line (B, C, or D branch) to Hynes Convention Center station. Exit and walk a short distance along Newbury Street.

Suburban Locations

MarketStreet (Lynnfield) – 600 Market St, Lynnfield, MA 01940 (directions)
Hours: Typically Mon–Sat 10AM–8PM · Sun 11AM–6PM (aligns with MarketStreet hours; check for current)
Public Transportation: Take the MBTA Commuter Rail (Haverhill Line) to North Station, then connect to bus routes or rideshare (limited direct service; driving recommended from Boston).

CHANEL is the legendary French luxury house renowned for its timeless elegance and innovative spirit. Founded by Gabrielle "Coco" Chanel, the brand revolutionized fashion with iconic designs that continue to define modern sophistication.

The collections feature coveted classics like quilted handbags, tweed jackets, little black dresses, fine jewelry, watches, fragrance, beauty, and ready-to-wear—crafted with exceptional quality and attention to detail for effortless, enduring style.

CHANEL upholds the highest standards of craftsmanship while advancing responsible practices across its supply chain. Pieces are designed as lifelong investments, blending heritage with contemporary allure.

Shopping CHANEL in Boston is an exclusive, personalized experience. Appointments are recommended for the boutiques, offering dedicated service in elegant spaces. Online at chanel.com, explore collections, book appointments, and enjoy select services. Returns and exchanges follow boutique policies.

City Locations

Newbury Street (Boston) – 6 Newbury St, Boston, MA 02116 (directions)
Hours: Typically Mon–Sat 11AM–6PM · Sun 12PM–5PM (hours may vary; appointment recommended)
Public Transportation: Take the Green Line (B, C, or D branch) to Hynes Convention Center station. Exit and walk a short distance west on Newbury Street.

Copley Place (Boston) – CHANEL at Saks Fifth Avenue – 800 Boylston St, Boston, MA 02199 (directions)
Hours: Typically Mon–Sat 11AM–7PM · Sun 12PM–6PM (hours may vary; appointment recommended)
Public Transportation: Take the Green Line E branch to Prudential station or Green Line to Copley station. The boutique is inside the connected shopping complex.

Suburban Locations

The Street (Chestnut Hill) – Fragrance & Beauty Boutique – 33 Boylston St, Chestnut Hill, MA 02467 (directions)
Hours: Typically aligns with mall hours; Mon–Sat 10AM–7PM · Sun 12PM–6PM (hours may vary; check store for current)
Public Transportation: Take the Green Line D branch to Chestnut Hill station, then a short walk or connect via MBTA bus 60 from nearby stops along Route 9 (Boylston Street).

GANNI is a Copenhagen-based contemporary women’s fashion brand celebrated for its joyful, Scandi-cool aesthetic. Under creative director Ditte Reffstrup since 2009, the label has become a global cult favorite for expressive pieces that feel fresh, fun, and confidently irreverent.

The collections showcase standout items like ruffled midi dresses, leopard-print blouses, oversized collars, buttery leather jackets, quirky knits, denim, and bold accessories. With a focus on responsible materials—including recycled fabrics and lower-impact innovations—GANNI proves that joyful fashion can be mindful too.

GANNI is committed to responsibility, publishing annual reports on its progress toward more sustainable practices while keeping creativity and accessibility at the core. Pieces are designed to spark joy, encourage personal styling, and become instant wardrobe favorites.

Shopping GANNI in Boston is vibrant and inspiring. The Newbury Street flagship offers a bright, welcoming space filled with the latest drops and seasonal must-haves. Online at ganni.com, enjoy fast delivery, easy returns, frequent new arrivals, and styling inspiration. Returns are straightforward: 30 days for most items, with convenient options.

Newbury Street – 182 Newbury St, Boston, MA 02116 (directions)
Hours: Mon–Sat 10AM–6PM · Sun 11AM–6PM (hours may vary; check store for current)

H&M is a Swedish multinational fashion retailer renowned for offering fashionable, quality clothing at accessible prices. The brand delivers the latest trends quickly, making stylish wardrobes available to everyone with collections for women, men, kids, and home.

The collections include everything from everyday basics and workwear to bold statement pieces, seasonal trends, denim, activewear, and accessories. With inclusive sizing options and frequent new arrivals, H&M keeps your style fresh and versatile without breaking the bank.

H&M focuses on increasing the use of sustainable materials and improving circularity, while maintaining creativity and affordability at the heart of the brand. Pieces are designed for mixing, matching, and expressing personal style effortlessly.

Shopping H&M in Boston is easy and exciting. The stores feature spacious, modern layouts stocked with the newest drops. Online at hm.com, enjoy convenient delivery, easy returns, regular sales, and trend inspiration. Returns are simple: typically 30 days, with mail-back or in-store options.

City Locations

Newbury Street (Boston) – 100 Newbury St, Boston, MA 02116 (directions)
Hours: Mon–Sat 10AM–9PM · Sun 11AM–9PM (hours may vary; check store for current)

Suburban Locations

Burlington Mall (Burlington) – 75 Middlesex Turnpike, Burlington, MA 01803 (directions)
Hours: Typically Mon–Sat 10AM–9PM · Sun 11AM–6PM (hours may vary; check store for current)

South Shore Plaza (Braintree) – 250 Granite St, Braintree, MA 02184 (directions)
Hours: Typically Mon–Sat 10AM–9PM · Sun 11AM–6PM (hours may vary; check store for current)

Natick Mall (Natick) – 1245 Worcester St, Natick, MA 01760 (directions)
Hours: Typically Mon–Thu 11AM–7PM · Fri–Sat 10AM–9PM · Sun 11AM–6PM (hours may vary; check store for current)

Northshore Mall (Peabody) – 210 Andover St, Peabody, MA 01960 (directions)
Hours: Typically Mon–Thu 10AM–8PM · Fri–Sat 10AM–9PM · Sun 11AM–6PM (hours may vary; check store for current)

Solomon Pond Mall (Marlborough) – 601 Donald Lynch Blvd, Marlborough, MA 01752 (directions)
Hours: Typically Mon–Thu 11AM–8PM · Fri–Sat 10AM–9PM · Sun 11AM–6PM (hours may vary; check store for current)

LOFT is a beloved American women’s fashion brand known for its modern, feminine aesthetic and versatile pieces that make getting dressed effortless and fun. Launched in 1998 as an extension of Ann Taylor, the brand quickly evolved into a standalone favorite, offering more relaxed, casual styles at accessible prices. Today, LOFT has grown into a lifestyle destination with hundreds of stores nationwide, focusing on clothing that helps women look and feel confident in every part of their day—from office hours to weekend outings.

The collections feature flattering, easy-to-wear items like flowy midi dresses, perfect-fitting pants and jeans, cozy sweaters, tailored blouses, tees, cardigans, and stylish accessories. With options in petite, tall, maternity, and plus sizes, LOFT celebrates real women with inclusive sizing and designs that blend comfort with on-trend details for a polished yet relaxed vibe.

LOFT emphasizes quality fabrics and thoughtful construction to create timeless staples that mix and match effortlessly. From soft knits and denim to lightweight layers, every piece is designed for versatility and everyday wearability, empowering women to build wardrobes that work for their busy lives.

Shopping LOFT in Boston is welcoming and convenient. The boutiques offer bright, modern spaces perfect for browsing new arrivals and finding personalized outfits. Online, enjoy free shipping on orders over a certain amount, easy returns (including buy online, pick up or return in-store), frequent sales and new drops, plus styling tips to inspire your looks. Returns are hassle-free: 30 days for most items, with options for mail-back or in-store drop-off.

M.M.LaFleur is a New York-based women’s fashion brand renowned for taking the stress out of dressing professionally with thoughtfully designed, high-quality pieces. Founded in 2013 by Sarah LaFleur, the label focuses on versatile, machine-washable workwear that empowers busy women to feel confident and put-together.

The collections feature flattering staples like the signature jardigan, wool dresses, tailored pants, blouses, and outerwear—crafted from premium fabrics for comfort, durability, and effortless style across sizes (including extended options).

M.M.LaFleur emphasizes sustainable practices, quality craftsmanship, and inclusivity, creating wardrobe investments that transition seamlessly from office to evening.

Shopping M.M.LaFleur in Boston is relaxed and personalized. The boutiques welcome walk-ins or appointments for styling advice, with complimentary refreshments. Online at mmlafleur.com, enjoy curated Bento boxes, virtual styling, easy shipping, and returns. Returns are hassle-free within 30 days.

Madewell is a modern denim destination born from a rich heritage, renowned for its obsession with perfect-fitting jeans and laid-back, high-quality essentials. The brand traces its roots to a 1937 workwear company in Massachusetts, but the Madewell we know today launched in 2006 under J.Crew as a fresh take on authentic American style. From those beginnings, it has evolved into a beloved lifestyle brand with stores nationwide, a thriving men's collection, and a commitment to sustainable practices like denim recycling.

The collections center on premium denim crafted from the world's best mills—think perfect vintage straight-legs, relaxed baggy fits, curved silhouettes for hourglass shapes, and innovative fabrics like Authentic Flex or supersoft Roadtripper—spanning high-rise skinnies, wide-legs, barrel jeans, tees, sweaters, leather jackets, shoes, and forever bags. Select stores carry the expanded men's line with tailored jeans, button-downs, and outerwear. Every piece delivers that easy, lived-in vibe ideal for work, weekends, or wherever the day takes you.

Shopping Madewell in Boston feels welcoming and effortless. The stores feature warm wood accents, open layouts, and personal styling services so you can find your perfect fit. Online, Madewell Insiders enjoy free shipping and free returns on every U.S. order (including buy online, pick up or return in any Boston-area store), frequent new arrivals, and perks like denim trade-ins for credit. Returns are straightforward: 30 days for full-price items, with in-store, mail-back, or easy drop-off options.

Newbury Street – 329 Newbury St, Boston, MA 02115 (directions)
Phone: (617) 927-6870
Hours: Mon–Sat 10AM–8PM · Sun 11AM–7PM

Prudential Center – 800 Boylston St, Suite 31, Boston, MA 02199 (directions)
Phone: (617) 927-6870
Hours: Mon–Sat 10AM–9PM · Sun 11AM–7PM

Chestnut Hill – 199 Boylston St (The Street Chestnut Hill), Chestnut Hill, MA 02467 (directions)
Hours: Mon–Sat 10AM–8PM · Sun 11AM–6PM

MarketStreet Lynnfield – 1300 Market St, Lynnfield, MA 01940 (directions)
Hours: Mon–Sat 10AM–8PM · Sun 11AM–6PM

Derby Street Shops (Hingham) – 94 Derby St, Hingham, MA 02043 (directions)
Hours: Mon–Sat 10AM–8PM · Sun 11AM–6PM

Legacy Place (Dedham) – 524 Legacy Place, Dedham, MA 02026 (directions)
Hours: Mon–Sat 10AM–8PM · Sun 11AM–7PM

Burlington Mall – 75 Middlesex Turnpike, Burlington, MA 01803 (directions)
Hours: Mon–Sat 10AM–9PM · Sun 11AM–6PM

Reformation is a Los Angeles-based women’s fashion brand renowned for its blend of sexy, feminine silhouettes and groundbreaking sustainability, proving that killer clothes don’t have to harm the planet. Founded in 2009 by Yael Aflalo, the label began by reworking vintage pieces in a small downtown LA storefront before expanding into original designs made with eco materials and low-impact processes. What started as a mission to make sustainable fashion cool and accessible has grown into a global phenomenon with dozens of stores, carbon-neutral operations since 2015, and a goal to be climate positive by 2025.

The collections focus on flattering, versatile pieces—think body-skimming midi dresses, high-slit maxis, cropped tops, tailored pants, romantic blouses, and sustainable denim—that celebrate the female form with a laid-back yet elevated aesthetic. Using deadstock fabrics, recycled materials, organic cotton, and innovative low-water dyes, every item is designed to minimize environmental impact while maximizing style and wearability.

Sustainability is woven into everything Reformation does—from its own LA factory and renewable energy use to transparent impact reporting, waste reduction, and partnerships for cleaner supply chains. The brand offsets emissions, recycles textile offcuts, and empowers customers to make better choices without sacrificing style.

Shopping Reformation in Boston is relaxed and inspiring. The boutiques feature bright, modern spaces with tech touches like touchscreen fitting rooms for easy requests, personalized styling, and in-store recycling programs. Online, enjoy free shipping and free returns on all U.S. orders (including buy online, return or exchange in any Boston-area store), frequent new drops, and tools to track your personal environmental savings. Returns are straightforward: 30 days for full-price items, with free mail-back labels, in-store drop-off, or curbside options.

Newbury Street – 353 Newbury St, Boston, MA 02115 (directions)
Phone: (339) 331-5488
Hours: Mon–Thu 10AM–7PM · Fri–Sat 10AM–8PM · Sun 10AM–7PM

Chestnut Hill – 27 Boylston St (The Street Chestnut Hill), Chestnut Hill, MA 02467 (directions)
Phone: (617) 765-9546
Hours: Mon–Sat 10AM–7PM · Sun 12PM–6PM