For many women lingerie shopping is a chore that has to be done.  Most stores try to be helpful and do their best to make the experience pleasant, but styles vary from one store to another.   

Finding the right store can be really helpful. A good store creates an environment that is attractive and comfortable for you. You want a place that cares and respects your personal sensibilities and limits. A place that is helpful but also lets you roam alone when you want to. Finding the right match can make the experience fun and self-affirming.

Bra-fitting is the baseline of any good lingerie store. Most shops offer some assistance but some stores go beyond and offer the services of professional bra-fitters. A short session can be very helpful for finding the perfect bra for your body shape and budget.

Lingerie Specialty Stores in Boston

Aerie Shop Online>    Popular lifestyle and intimate apparel brand for young women. Offers bras, underwear, loungewear, swimwear, and activewear. Assembly Row, Northshore Mall, South Shore Plaza, Markestreet Lynnfield

Forty Winks Lingerie Shop Onlne    Lingerie store with bras, underwear, lingerie, pajamas and loungeware in broad range of sizes. Founded in 2010 with the goal to to provide a simplified, less awkward approach to bra shopping. Harvard Square, Cambridge

Intimissimi Shop Online    Italian clothing store chain specializing in bras, briefs, lingerie, vests, and pajamas for women and men. European quality and refined styling makes this brand stand out. Newbury Street, South Shore Plaza, Burlington Mall

KM Hudson    Lingerie store specializing in selection and fitting of foundation products such bras, underwear, shapeware, swimwear and sleepware. Store stocks 6000 bras and a vast amount of underwear and shapewear from which to choose. Charles Street

Savage X Fenti Shop Online>    Lingerie brand founded by music icon Rihanna. Offers bold and edgy designs, including bras, panties, lingerie, sleepwear, and loungewear.The brand is known for its inclusive approach, offering a wide range of sizes and styles designed to celebrate all body types. South Shore Plaza

Soma Intimates Shop Online>    Women's intimate apparel brand known for its comfortable and stylish bras, panties, sleepwear, and loungewear. The brand focuses on creating pieces that are both functional and flattering, with a strong emphasis on comfort. South Shore Plaza

Uwila Warrior Shop Online    Lingerie store and maker of underwear that is designed to fit perfectly and look good. Carries bras, underware, tops, camis, chemises and more. Women owned company. Charles Street

Victoria's Secret Shop Online    Largest Lingerie store chain in the world with bras, panties, lingerie, casual sleepwear and athleisure, as well as fragrances and body care. Downtown, Copley, Cambridgeside, Northshore Mall, Burlington Mall, South Shore Plaza

Wacoal Shop Onlne   Sale > International brand for lingerie and intimate apparel brand that originated in Japan. Known for its quality craftsmanship and fit. Offering everyday bras, sports bras, seamless underwear, shapewear for various body types. “...Wacoal is the brand that women have trusted for fit, quality, and comfort for more than 30 years...” Newbury Street

Wolford Shop Online    Austrian luxury brand in woman's hosiery, shapeware, lingerie and ready-to-wear. High quality and modern lux styling are the trademarks of the store. Copley Place

Other Stores with Lingerie Departments in Boston

Bloomingdale's Shop Online    Luxury department store with designer apparel for men, women and children as well as and beauty products, handbags and home products. Shops at Chestnut Hill

Neiman Marcus Shop Online    A luxury department store chain with designer clothing for men, women and children as well as shoes, bags, accessories, jewelry, and home goods. Copley Place

Nordstrom Shop Online    Luxury department store chain with high-fashion clothing, shoes and accessories for men, women and children as well as cosmetics, watches, jewelry, accessories and home goods. Known for its high quality customer service. South Shore Plaza, Burlington Mall, Natick Mall

Saks Fifth Avenue Shop Online    A luxury department store chain with designer apparel, shoes, accessories and home goods. Prudential Center, Copley Plaza (men's)