CTBSmallLogo  Shopping in Boston
CTBSmallLogoShopping in Boston
Hero for Lingerie

For many women lingerie shopping is a chore that has to be done.  Most stores try to be helpful and do their best to make the experience pleasant, but styles vary from one store to another.   

Finding the right store can be really helpful. A good store creates an environment that is attractive and comfortable for you. You want a place that cares and respects your personal sensibilities and limits. A place that is helpful but also lets you roam alone when you want to. Finding the right match can make the experience fun and self-affirming.

Bra-fitting is the baseline of any good lingerie store. Most shops offer some assistance but some stores go beyond and offer the services of professional bra-fitters. A short session can be very helpful for finding the perfect bra for your body shape and budget.

Lingerie shopping in Boston offers a mix of luxury, comfort, and style, with options ranging from elegant boutiques to well-known national brands. In areas like Newbury Street and the Back Bay, shoppers can explore high-end stores featuring designer lingerie, bridal undergarments, and curated collections that emphasize fine fabrics and expert fit. Boutique retailers often provide personalized fittings and a more intimate shopping experience, while department stores and chains in places like the Prudential Center offer a wide selection of everyday essentials, loungewear, and sleepwear. Whether you're seeking sophisticated lace sets, practical basics, or romantic gifts, Boston provides a refined and diverse lingerie shopping scene.

 

  

Get in the Holiday Spirit!   
Holiday Calendar: Tree lightings, Nutcracker magic, and sales from Black Friday to New Year’s. Details>
Holiday Markets: European-style villages, artisan pop-ups, and twinkling stalls in Seaport, SoWa & Harvard Square. Details>
Black Friday: Get an early start on Black Friday deals. Details>
Gift Guide 2025: Boston’s ultimate 2025 holiday gift guide Details>

Boston’s Best Deals — Updated Daily!   Sale>
Every night, our team hunts Boston’s top stores to uncover the best on-sale products — delivered fresh to you at dawn.

 

 

Lingerie Specialty Stores in Boston

Aerie Shop Online>   Holiday Sale>
Check Holiday Sale!

Popular lifestyle and intimate apparel brand for young women. Offers bras, underwear, loungewear, swimwear, and activewear. Known for its inclusive sizing and body-positive approach, Aerie offers a wide selection of loungewear, activewear, intimates, and swimwear designed for everyday confidence.

Assembly Row, Northshore Mall, South Shore Plaza, Markestreet Lynnfield
Forty Winks Lingerie Shop Onlne   
Lingerie store with bras, underwear, lingerie, pajamas and loungeware in broad range of sizes. Founded in 2010 with the goal to to provide a simplified, less awkward approach to bra shopping.

Harvard Square, Cambridge
Intimissimi Shop Online   Sale>
Italian clothing store chain specializing in bras, briefs, lingerie, vests, and pajamas for women and men. European quality and refined styling makes this brand stand out.

Newbury Street, South Shore Plaza, Burlington Mall
KM Hudson   Sale>
Lingerie store specializing in selection and fitting of foundation products such bras, underwear, shapeware, swimwear and sleepware. Store stocks 6000 bras and a vast amount of underwear and shapewear from which to choose.

Charles Street
Savage X Fenti Shop Online>   Holiday Sale>
Check Holiday Sale!

Lingerie brand founded by music icon Rihanna. Offers bold and edgy designs, including bras, panties, lingerie, sleepwear, and loungewear.The brand is known for its inclusive approach, offering a wide range of sizes and styles designed to celebrate all body types.

South Shore Plaza
Soma Intimates Shop Online>   Sale>
Women's intimate apparel brand known for its comfortable and stylish bras, panties, sleepwear, and loungewear. The brand focuses on creating pieces that are both functional and flattering, with a strong emphasis on comfort.

South Shore Plaza
Uwila Warrior Shop Online   
Lingerie store and maker of underwear that is designed to fit perfectly and look good. Carries bras, underware, tops, camis, chemises and more. Women owned company.

Charles Street
Victoria's Secret Shop Online   Holiday Sale>
Check Holiday Sale!

Largest Lingerie store chain in the world with bras, panties, lingerie, casual sleepwear and athleisure, as well as fragrances and body care.

Downtown, Copley, Cambridgeside, Northshore Mall, Burlington Mall, South Shore Plaza
Wacoal Shop Onlne   Sale>
International brand for lingerie and intimate apparel brand that originated in Japan. Known for its quality craftsmanship and fit. Offering everyday bras, sports bras, seamless underwear, shapewear for various body types. “...Wacoal is the brand that women have trusted for fit, quality, and comfort for more than 30 years...”

Newbury Street
Wolford Shop Online   Sale>
Austrian luxury fashion brand with high-quality hosiery, bodywear, lingerie, and ready-to-wear pieces. Wolford is best known for its premium tights, seamless bodysuits, and figure-enhancing shapewear, all designed with meticulous attention to detail and superior fabrics.

Copley Place

 

 

Other Stores with Lingerie Departments in Boston

Bloomingdale's Shop Online   Holiday Gift Sale>
Check Holiday Gift Sale!

Renowned luxury department store known for its high-end fashion, beauty, and home goods, offering exclusive designer brands alongside exclusive collections. Bloomingdale’s high quality, fashion-forward products across apparel, accessories, cosmetics, and furnishings, both in-store and online.

Shops at Chestnut Hill
Neiman Marcus Shop Online>   Holiday Sale>
Check Holiday Sale!

Luxury department store known for its spectacular selection of high-end fashion, designer accessories, and exclusive lifestyle products. Neiman Marcus offers a carefully curated range of designer apparel, fine jewelry, beauty, and home decor from prestigious brands.

Copley Place
Nordstrom Shop Online>   Holiday Gift Sale>
Check Holiday Gift Sale!

Luxury department store chain with high-fashion clothing, shoes and accessories for men, women and children as well as cosmetics, watches, jewelry, accessories and home goods. Known for its high quality customer service.

South Shore Plaza, Burlington Mall, Natick Mall
Saks Fifth Avenue Shop Online>   Holiday Outfit Sale Sale>
Check Holiday Outfit Sale!

Luxury department store renowned for its high-end shopping experience. Offers an exquisite selection of luxury apparel, accessories, beauty products, and home goods from top designers, including Chanel, Gucci, and Prada, alongside emerging fashion labels.

Prudential Center, Copley Plaza

Great Shopping Areas in Boston

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  • Stores at Copley Place

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  • Shopping on Charles Street

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  • Newbury Street Boutiques

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  • Wrentham Village Outlet Stores

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  • Shopping Centers in Boston

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  • Shopping at Cambridgeside Mall

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