Shopping at LIT Boutique

LIT Boutique opened its first doors in Boston in 2005 with a clear mission: to dress the woman who works hard, plays harder, and refuses to blend in. What started as one small Newbury Street shop has grown into a beloved local empire with two prime Boston locations and a thriving online store. The carefully curated selection spans flirty dresses, curve-celebrating denim, bold tops, and accessories that pack personality—all at prices that make refreshing your wardrobe feel guilt-free.

The vibe inside any LIT store is relaxed yet electric. Knowledgeable stylists are there when you want them and give you space when you don’t—no pushy sales tactics, just genuine excitement about helping you find pieces that feel like you. Free alterations on denim and select items mean everything fits perfectly, and the ever-changing inventory keeps locals coming back week after week.

From Good American jeans that hug every curve to Free People’s boho-chic dresses and Steve Madden’s walkable-yet-sexy heels, LIT strikes the sweet spot between trend-driven and timeless. Whether you’re hunting for the perfect going-out top, office-to-happy-hour layers, or a statement coat to conquer a New England winter, you’ll leave with bags full and a smile.

Online shopping is just as seamless: free shipping on orders over $100, easy returns, and new arrivals dropping constantly. Sale lovers rejoice—final-sale racks both in-store and online are legendary for designer scores at steep discounts.

Newbury Street Flagship – 223 Newbury St, Boston, MA 02116 (directions)
Phone: (617) 421-8637
Hours: Mon–Sat 11AM–8PM · Sun 12PM–6PM

North End – 236 Hanover St, Boston, MA 02113 (directions)
Phone: (617) 391-0086
Hours: Mon–Sat 11AM–8PM · Sun 12PM–6PM