Shopping at Anine Bing

Anine Bing is a Los Angeles-based women’s fashion brand renowned for its fusion of Scandinavian minimalism and vintage Americana, creating modern essentials that exude timeless confidence. Founded in 2012 by Danish model, influencer, and designer Anine Bing alongside her husband Nico Bing, the label started in their Silver Lake garage with just a handful of pieces. What began as a passion project has grown into a global powerhouse with over 30 flagship stores worldwide, hundreds of wholesale partners, and a fiercely loyal following.

The brand’s DNA is built around empowering women with versatile, high-quality pieces—think perfectly tailored blazers, buttery-soft tees, logo sweatshirts, and statement leather jackets—that effortlessly mix feminine and masculine, soft and structured. Anine’s background in modeling and music infuses every collection with authentic rock-and-roll cool while staying true to clean, timeless lines.

Shopping at Anine Bing feels intimate and elevated. The Newbury Street boutique reflects the brand’s sleek aesthetic with warm lighting, minimalist displays, and personalized styling. Online, the experience is just as seamless—free shipping and free returns on all U.S. orders, weekly new arrivals, and a highly engaged app. Returns are easy: 14 days for full-price items (sale items final sale), with in-store and curbside pickup available.

Sustainability and giving back are core values. Anine Bing uses recycled fabrics where possible, partners on fabric-sharing initiatives to reduce waste, and has committed to increasingly eco-friendly packaging. The brand also supports women’s empowerment through Mentor Moments and donations to organizations like Every Mother Counts.