Giorgio Armani redefined modern luxury with his revolutionary deconstructed jacket in the 1980s, and both Boston-area boutiques deliver the full Armani universe. Giorgio Armani (black label) is the pinnacle of quiet opulence: hand-finished suits from $4,000+, weightless cashmere, and couture-level detailing for those who want the very best without flash. Emporio Armani (white eagle label) brings the same DNA to a younger, more accessible tier—razor-sharp blazers starting around $1,200, perfect Italian denim, sleek sneakers, bold eyewear, and the iconic fragrances—still luxurious, just more playful and everyday-ready.

The three-story Newbury Street flagship is classic Back Bay glamour with soft lighting and pale woods. The newer Chestnut Hill boutique at The Street feels airy and relaxed—perfect for suburban shoppers who want the complete Giorgio-to-Emporio experience without city parking stress. Staff at both are discreet, deeply knowledgeable, and in-house tailoring is complimentary on full-price purchases.

Current perks (both stores): Complimentary alterations, private appointments, beautiful gift packaging, periodic made-to-measure events, and free shipping/returns on orders over $500.

Newbury Street – 279 Newbury St, Boston, MA 02116 (directions)
Phone: (617) 267-3200
Hours: Mon–Sat 10AM–6PM · Sun 12PM–6PM

The Street – Chestnut Hill – 55 Boylston St, Chestnut Hill, MA 02467 (directions)
Phone: (617) 527-1560
Hours: Mon–Sat 10AM–7PM · Sun 11AM–6PM

Since Sabato De Sarno took the helm in 2023, Gucci has pivoted from Alessandro Michele’s romantic maximalism to a sensual, minimalist, and deeply Italian aesthetic anchored by the new house color “Gucci Rosso Ancora” – a saturated, seductive red. Tailoring is razor-sharp and body-conscious, leather is butter-soft and often second-skin, cashmere knits are weightless and oversized, and archival icons like the Jackie 1961 and Horsebit 1955 bags have been reissued in ultra-luxe, logo-light finishes. The GG monogram is used sparingly; instead, focus is on extraordinary materials and hand-worked details: crystal-embroidered loafers, horsebit hardware in brushed gold, micro-pleated silk gowns, and suede trench coats that feel like wearable sculpture.

Menswear follows the same refined codes: slim suits in high-twist wool with subtle sheen, unstructured blazers worn with fluid silk shirts, elevated denim, and sneakers finished with the same leather as the handbags. Fine jewelry leans sculptural and gender-fluid – chunky chain necklaces, signet rings, and pearl chokers. Fragrances and Gucci Beauty (especially the new lipsticks in Rosso Ancora bullet cases) complete the head-to-toe offering.

The Newbury Street boutique reflects this quieter opulence: raw concrete softened by plush velvet, brass, and deep jewel tones, with private salons upstairs for appointments.

Current perks: Complimentary monogramming & hot-stamping, private appointments with champagne, same-day delivery in Greater Boston, pre-launch access, and seasonal made-to-measure events.

Newbury Street – 326 Newbury St, Boston, MA 02115 (directions)
Phone: (617) 247-3000
Hours: Mon–Sat 10AM–7PM · Sun 11AM–6PM