Zara is a popular Spanish fashion brand, specializing in trendy fast fashion at reasonable prices. It carries women's, men's and children's clothing as well as accessories, shoes, beauty items and home products.

With over 2000 stores in over 100 countries, Zara is the biggest fashion retailer in the world. What drives this growth is the simple fact that customers just love the brand. In fact, surveys have shown that 80% of Zara customers have a positive opinion of the brand and would shop there again.

This customer loyalty is no accident. The company has a laser-focus on their customers' happiness. It starts with their gorgeous retail stores in the best areas, combined with impeccable customer service. They try to learn from customer purchases and take feedback seriously, so their product offerings directly reflect the what customers want.

Zara does not try to dictate the style of their products but often reflects the trends of the latest fashion designers. The quality of the clothing is generally decent in spite of the low price.

Many retailers change their product lineup every few months. At Zara, products don’t stay around that long. They are replaced weekly with the lates trends. As a result, customers come back frequently to check the newest products.

In the Boston area there is a Zara store at Newbury street and the Natick mall.

Website: https://www.zara.com/us/

New Products and Sales at Zara Stores in Boston