Shopping in BostonShopping at Flock Boutique, Boston
Flock is one of Boston’s most beloved indie boutiques, offering a carefully curated mix of contemporary women’s clothing, jewelry, accessories, and gifts from independent and emerging designers. Located in the heart of the South End, it’s a go-to spot for unique, stylish pieces you won’t find in big chains—all wrapped in a warm, welcoming vibe that feels like shopping with friends. Read More » Read Less
Owner Nicole D’Errico hand-picks every item with an eye for quality, wearability, and personality—think effortless dresses from LACAUSA, cool-girl denim from AGOLDE, minimalist jewelry by Gorjana and Able, cozy sweaters, and standout outerwear that works from brunch to the office. The boutique also carries a gorgeous selection of candles, apothecary, bags, and gifts that make Flock a year-round favorite for birthdays and holidays.
Staff are famously friendly and helpful without being pushy—they’ll remember your size, suggest the perfect layering piece, and even text you when something you loved comes back in stock. Personal shopping and styling appointments are free, and they happily gift-wrap everything beautifully at no extra charge.
Returns/exchanges within 14 days with tags; store credit offered after that. Follow @flockboston on Instagram for new arrival alerts and flash sales.
Flock has 1 store in the Greater Boston area:
- Flock Boutique – South End
274 Shawmut Ave, Boston, MA 02118 (directions)
Hours: Mon–Sat 11 AM – 7 PM · Sun 12 PM – 6 PM
Website: https://shopflockboston.com/
What's On Sale at Flock Boutique in Boston
Shadow Rock N Roll Lips Long Sleeve Tee
$79.00 · 30% Off · Good Deal
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